With fabrics and cuts as high-quality as the Akris line, we wanted to showcase the product without creating any unnecessary distraction from the beautiful imagery created by the Akris team. This necessitated large, full-bleed imagery with plenty of opportunities to display the detail of the product visually.
Visual Navigation Menu
The Akris team wanted a more visual way to represent their different product lines and brand information, so we proposed an interactive visual navigation which gives customers visual cues of the information within each section. The final navigation menu not only presents the site taxonomy in a clear, digestible format, but also provides an added level of visual differentiation within the site.
Digital Logo Guidlines
Throughout the project, our team worked with the client to establish visual guidelines for digital applications of the Akris brand. We reinterpreted and codified their existing assets as well as our design components into a digital branding deck.
Product Imagery Art Direction
To ensure the quality of our web design, we also provided art direction for the ecommerce photography, including everything from model selection & styling to lighting, cropping, contrast, and more.