Lifestyle editorial & e-commerce fashion store
O.N.S is a NYC-based, direct-to-consumer menswear label for minimalists, explorers, and creators. For their site redesign, we developed their existing brand aesthetic into a full-blown digital presence including e-commerce, lifestyle content galleries, and editorial blog.

Developing a digital brand

O.N.S has been producing high-quality essentials for years, both in-store and online. I worked with them to bring their online presence to the same quality as their unique brand aesthetic.

More than just a store

Half online store, half lifestyle blog, O.N.S had to seamlessly merge editorial content with the shopping experience.