E-commerce site & in-store app for innovative NYC fashion brand
Reign is an innovative retail establishment and lifestyle brand based in the Meatpacking District in NYC. From storefront sketches, to the website, to the in-store app, I helped establish the brand's aesthetic, especially in the digital space. Under my leadership, Avex also created a progressive web app that takes customers deeper into the brands and products in the store and showcases original lifestyle content created by Reign.

Photography by Vince Sirico

A Modern Shopping Interface

Reign is no typical retailer – they pride themselves on being at the forefront of style and technological trends in the fashion space. To bring this ideology into their digital storefront, I made sure their e-commerce site included quick shop features, large product imagery, and many other design elements that modern shoppers now take for granted.

Digital Retail Experience

To help set them apart from other menswear retailers, I worked with Reign – in partnership with Samsung – to design a retailer-exclusive progressive web app. The design of the app highlights the beautiful imagery and iconic brands the store supplies, and the interactions I designed make it a delight to engage with.

Flexible Content Creation

While concepting the app, I set out to incorporate as much flexibility as possible into the design system to equip their internal team to use it for whatever purposes they see fit. The app responds to an infinite number of images and videos, all with a number of different layouts to chose from.