E-commerce site & in-store app for innovative NYC fashion brand
Reign is an innovative retail establishment and lifestyle brand based in the Meatpacking District in NYC. From storefront sketches, to the website, to the in-store app, I helped establish the brand's aesthetic, especially in the digital space. Under my leadership, Avex also created a progressive web app that takes customers deeper into the brands and products in the store and showcases original lifestyle content created by Reign.

Photography by Vince Sirico

An immersive in-store experience

The Reign progressive web app allows users to explore the various designers carried in-store and to discover engaging lifestyle images and video created in-house.

Highlighting Impactful Imagery

The site and app use only minimal design elements along with large imagery to highlight the great photography work Reign produces.

Responsive eCommerce Store

Reign's online store is a showcase for their ever-changing product catalogue and lifestyle imagery. The shopping experience is tailored for responsiveness, and optimized for shopping on any device.