Trey is a New York based Creative Director and partner at Half Helix in SoHo. He has been featured in various galleries and competitions throughout the U.S. and has received numerous awards for his work in both print and digital design. Trey specializes in user-centered digital experiences spanning from e-commerce stores to lifestyle apps to in-store digital installations. His philosophy centers around design that is well-crafted, content-driven, and contextually-aware. His professional background is largely rooted in fashion and luxury, but also includes frequent work with food & beverage companies, startups, and financial organizations.